Ferrari's First Electric Supercar ‘Luce' Is Coming — What We Know | Taha Abbasi

The Prancing Horse Goes Electric

Taha Abbasi has always believed EVs would eventually conquer every vehicle segment — and Ferrari is the latest to prove it. The Italian supercar maker is finalizing its first all-electric vehicle, reportedly named ‘Luce’ (Italian for ‘light’), marking a seismic shift in the ultra-luxury performance car market.

Ferrari has been cautious about electrification, arguing that its cars are about emotion and driving experience, not just speed. But the writing has been on the wall since the Tesla Roadster demonstrated that electric motors could deliver supercar performance at a fraction of the operating cost.

Why Ferrari’s EV Entry Matters

As Taha Abbasi sees it, Ferrari going electric validates the technology in a way that no other brand can. Ferrari doesn’t build economy cars. Ferrari doesn’t chase volume. When Ferrari decides that electric powertrains can deliver the performance, emotion, and driving experience their customers demand, it’s a statement that EV technology has matured beyond any reasonable doubt.

The Luce will reportedly feature over 1,000 horsepower, sub-3-second 0-60 acceleration, and a bespoke battery architecture designed for track performance rather than maximum range. This priorities-first approach — performance over range — is exactly how a luxury brand should approach electrification.

The Sound Question

Ferrari’s biggest challenge isn’t engineering — it’s acoustics. The visceral scream of a Ferrari V12 is arguably the brand’s most iconic feature. How do you replicate that emotional experience with silent electric motors? Taha Abbasi expects Ferrari to innovate here, possibly with synthesized sound profiles or novel motor acoustics that create a new kind of Ferrari experience rather than trying to replicate the old one.

Price and Positioning

The Luce is expected to be priced above $500,000, positioning it as a halo product rather than a volume seller. This is smart — as Taha Abbasi has observed with Lucid’s luxury approach, starting at the top of the market allows a brand to establish EV credibility before potentially expanding downward.

Ferrari produces fewer than 15,000 vehicles annually, making each one exclusive. An electric Ferrari will be even more limited initially, creating the scarcity and desirability that define the brand. For the ultra-wealthy buyers who comprise Ferrari’s customer base, the Luce represents a way to own the future of performance driving before anyone else.

Competition in Electric Supercars

Ferrari enters a small but growing segment. The Rimac Nevera, Lotus Evija, and Pininfarina Battista already offer electric hypercar performance. Tesla’s next-gen Roadster (perpetually delayed) remains a looming competitor. But none carry the brand weight of Ferrari — a name that represents automotive excellence at the highest level.

For Taha Abbasi, Ferrari’s EV entry is less about the car itself and more about what it signals for the industry. If the most emotionally-driven, tradition-bound automaker in the world embraces electric powertrains, there’s simply no credible argument left against EV technology. The internal combustion engine’s reign at the top of performance is ending, and Ferrari just confirmed it.

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About the Author: Taha Abbasi is a technology executive, CTO, and applied frontier tech builder. Read more on Grokpedia | YouTube: The Brown Cowboy | tahaabbasi.com